Job Details

Sr. Manager, Customer Data Infrastructure

Guitar Center, Inc.
Westlake Village, California, United States
Sr. Manager, Customer Data Infrastructure To join our band, you'll need the following experience: 5+ years in CRM, Marketing Automation/Technology, Data Strategy, CDP or similar. Bachelor's degree in Computer Science, Marketing, Engineering or technology related field. Master degree a plus. Excellent collaborator with marketing and IT stakeholders, influence decision making and proactive to provide solutions. Technical competencies include: Amazon Redshift/SQL, Tableau, AWS and Database schemas. Deep understanding of CRM & ESP platforms. Experience with Adobe EC, Salesforce a plus. Customer first mindset, making the technology work for the customer not the other way around. Experience in direct management of a CDP and ESP are required. Ability to query via SQL is required. Building and leading a team of 3+ Experience in data management and solution design Strong analytic, verbal and communication skills About Guitar Center Guitar Center embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to craft lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion. Why join us? With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music. Love this gig and want to apply? Send your resume and cover letter today along with salary expectations! Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job related requirements. If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to . Guitar Center is seeking a Sr. Manager, Customer Data Infrastructure, Automation & MarTech to be responsible for owning our Customer Data Platform (CDP), working in close collaboration with our CRM Campaign & Lifecycle, Analytics, Business Unit and IT teams to drive the customer data journey. The ideal candidate will have an expert understanding in technology infrastructure, data connections and implementation but have a customer first mindset to develop automated solutions to support our CRM and marketing initiatives. This role is additional responsible for developing requirements, use cases and evaluating marketing technology and tools to solve and enable our CRM, Analytics & Marketing teams. Responsibilities will include, but will not be limited to the following: Lead the customer data and Single User Profile (Customer 360) architecture and design. Oversee the infrastructure, governance and maintenance of the CDP. Translate CRM and Marketing business needs into CDP and MarTech use cases. Partner closely with IT teams to develop Customer Data roadmap, ensure data flow from data lake/data warehouse and oversee integration efforts. Drive the CDP, CRM and MarTech platform roadmaps, prioritization and requirements gathering. Manage the ESP/message platforms, support the CRM Campaign & Lifecycle team to build out customer segments and automated customer journeys. Partner with eCommerce and Business unit teams to develop communication triggers across different messaging solutions (email, SMS, push and notifications). Working closely with the Analytics team to develop automated reports and ensure data accuracy, access and useability. Lead and grow our test and learn methodology from A/B testing to data connection POCs to continuously gain deeper understanding our customers. Be the thought leader to provide technical solutions to support and enable CRM teams initiatives. Serve as the change champion and CDP expert to educate the organization and lead transformation Full-time

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