Our client, a major player in the Mobile Network Testing space is looking for a senior professional to be responsible for crafting and communicating positioning andmessaging to the market, enabling marketing demand generation, enabling sales, and influencing product and marketing strategy via market intelligence analysis.
The role reports to the SVP Global Networks Marketing and is a central role working closely with product management, sales, pre-sales, marketing communications and corporate marketing.
The successful candidate must demonstrate experience and knowledge in all three areas of:
Product marketing execution
Network testing technology understanding
Telecommunications market.
The role would suit an enthusiastic, confident and self-starting candidate with solid experience who thrives in a busy, fast-paced environment and relishes challenging objectives.
Principal Duties and Responsibilities:? Strategy – develop product marketing and to go to market strategies in collaboration with product management, sales and marketing and other key areas of the business? Messaging – develop product positioning and messaging that differentiates the product in the market, and develop all associated sales and marketing content / collateral / tools? Curation and creation – act as central point to collaboratively combine, prioritise, refine, add value and publish aggregated content from key subject matter experts? Develop and manage product literature and content library including collateral, web content, thought leadership, webinars, blog posts, etc? Marketing enablement – plan and execute product launches and support creation of demand generation campaigns with targeting, positioning, and content creation? Sales enablement – communicate the value proposition of the products to the sales team, and channel partners, and develop the sales tools that support the selling process? Market intelligence – provide market, ecosystem, competitive and customer analyses to support marketing, sales, and product management planning? Evangelist – Internal and external product evangelist, public spokesman to press/analysts, blogger/writer, speaker at tradeshows, seminars and webinars, and partner/channel enablement
Skills, Experience and Qualifications? 7+ years experience of telecom software market in product marketing (ideal), product management or technical sales/marketing roles. Experienced in marketing, product marketingor product management disciplines
? 7+ years experience marketing to mobile network operators and a solid understanding of telecom network technologies and market dynamics including network testing, 5G RAN & cloud technologies? Experience and deep understanding of drive testing, benchmarking, active testing, crowdsourcing, etc. is highly desirable? Bachelor’s degree? Excellent English copywriting, presentation creation, and infographic skills? Excellent English communication/presentation skills targeted at customers, press/analysts? Must be able to understand complex product features and map them to customer business needs through creation of compelling benefit and value proposition statements? Ability to influence, persuade and work within matrixed/cross-functional teams? Excellent execution: self-sufficient in taking objectives, prioritizing, and project managingexecution to completion. Must be reliable and deliverables focused
