Our client creates transformative communications solutions for today, tomorrow, and beyond, bridging wholesale and inter-carrier connectivity with roaming and clearing.
The company’s mission is to support the evolving needs of communications service providers around the world. The digital transformation that every business and every individual is endorsing is ultimately enabled by ubiquitous connectivity. The evolution of the networks, together with the increasing number of connected devices and data that are defining their digital age bring many complex challenges to their customers. They are driven to collaborate with their customers in defining the future of connectivity, beyond connections.
Our client’s strategy is to provide the industry’s leading operators and carriers with a unified view of the end-to-end connectivity process, margins, and customer journey. By monitoring the full scope of activities on a single platform, CSPs can better manage their wholesale targets and optimize agreements as well as identify fraud in real-time, thereby decreasing overall costs and risk. Their suite of products and solutions is designed to help businesses like yours to prosper in the digital era and in whatever comes next.
Collaboration and Innovation are at the company’s core. Their success is built on diverse strengths across different teams, functions, and geographies summarised in their company values:
General Role Summary
The digital marketing manager will be responsible for the delivery of the overall global digital marketing strategy, including online branding, the evolution of their website, social media programmes and EDM/online campaigns. The core objective of the role is to drive market positioning/brand awareness/thought-leadership, lead generation, and improve the performance of the company’s digital marketing channels through both the optimisation of the existing online model, and continued development of a creative and innovative digital strategy. Experience in the benchmarking, planning and end-to-end execution of B2B digital campaigns is therefore essential, as it is a demonstrable proven track record of increasing both brand awareness and company revenue through online channels in a global context.
The role is based in the UK and is a hybrid role, predominantly home-based but with occasional visits to the office.
Execute and optimise the overall digital strategy to increase brand awareness alongside revenue
Continue to optimise the website to deliver increased usability, lead capture and engagement
Implement repeatable, scalable, and cost-effective social media/social marketing programmes to drive customer growth and engagement
Develop & deliver content plans which clearly differentiate & position the company as a market leader
Develop suitable metrics to enable accurate measurement and reporting on web and social media interactions to identify opportunities for improvement and prioritise strategies with clear ROI
Analyse existing campaigns and identify potential improvements
Planning & managing SEO including link building and keyword research
Creation and delivery of EDM materials– newsletters, and email marketing campaigns.
Establishing strong working relationships with multiple interfaces such as: Sales, Product management, customer success, third parties and suppliers
Experience and requirements
3+ years’ experience in B2B online marketing
Proven record in multi-functional websites
Track record of using modern Marketing Automation and CRM systems (such as HubSpot/Pardot and Salesforce)
A proven understanding and experience of optimising ROI from online advertising strategies (SEO, SEM, Social Media, Display)
Hands-on experience of web/social media strategy for lead generation (Paid Search, SEO, Blogging, email marketing)
Excellent copywriting skills
Experience in working within a matrix organisation
Experience in working with international and multi-cultural organisations
Experience in managing marketing campaigns and associated budgets
Experience in the telecommunications and/or SAAS sectors - advantage
Solid planning, analytical and organisational skills
Strong Microsoft office skills, especially PowerPoint
Educated to degree level/and or experience
Contribute innovative and creative ways to improve digital marketing performance
Ability to create visual designs for online assets
Experience of using modern CMSs, all major social media platforms
Entrepreneurial attitude and commercial focus
Goal-oriented - strong commitment to delivering results
Prepared to go over & above whenever required
A ‘can do’ attitude
A team player – strongly collaborative within all levels of the business
**Please ignore the salary stated as it is flexible and up to negotiation