Job Details

Sr Digital Marketing Web Manager, Metro by T-Mobile

Bellevue, Washington, United States
Come join our Digital Marketing team for Metro by T-Mobile and T-Mobile Prepaid! In this role, you will own deliver acquisition and retention web strategies for our Prepaid brands that unlock incremental business value and accelerate ecommerce growth. We are seeking to build experiences that deliver seamless discovery and adoption of our products, features, and services across our prepaid lines of business. You will operate as a lead in a matrixed cross-functional environment and provide peer mentorship to your team. You will partner with Marketing, Business Leaders, and Creative ensuring enterprise campaigns are delivered in the digital channel in the optimal way and agreed quarterly targets are delivered. You have a bias towards action and are driven by critical metrics across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. We love data and are comfortable using insights to define and influence innovative experiences that increase customer satisfaction, drive online and omni-channel sales, and reduce costs. What you'll do in your role. Planning & Communication Own and drive web strategy to deliver business outcomes across the prospect and base customer lifecycle, spanning activation, onboarding, engagement, retention, cross-sell, win-back, and saves. Define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance. Use valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key partners to execute this roadmap. Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap. Channel Management & Growth Define and execute tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement metrics to further business outcomes. Lead the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences. Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and apply takeaways to optimize results. Seek opportunities for efficiency and automation and work cross-functionally on implementation. Communicate marketing objectives, strategy, and achievements to senior leaders and key partners. Analysis, Optimization & Scale Act as business investor and customer advocate to champion optimal digital experiences. Use consumer and market data to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital. Lead transformation through continual optimization and building efficient and scalable processes. The experience you'll bring. Bachelors Degree 7+ years experience eCommerce, Digital Merchandising, Digital Marketing, or similar field. 5+ years experience using data and metrics to measure impact and resolve improvements. Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau. 5+ years cross-functional project management experience; project scoping, forecasting, and planning, budget management, risk management and change control management. Experience handling content portfolios and how to govern allocation and optimize for business goals. High comfort level with current marketing measurement practices and attribution methods; Shown ability to transform customer behavior data and analysis into meaningful tactics and trends. Proven track record to identify and drive A/B test methodology and implementation; using quantitative and/or qualitative research methods to attain customer insights and advise strategy. Able to distill complex and multi-faceted strategies and articulate narratives. Experience developing customer segments and tailored content to increase engagement and drive business outcomes. #LI-CK1 At least 18 years of age Legally authorized to work in the United States High School Diploma or GED Pre-employment background screen T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work. The CDC defines "fully vaccinated" as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination and consider requests for exemption from this requirement during the offer phase as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others.

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