Job Details

Senior Telco Loyalty Solutions Consultant

MBR Partners
MBR Partners
Rome , Dublin , Lisbon

The Client is a 350 person business listed on the NASDAQ. The business has acquired a number of other companies and its portfolio includes a number of best-in-class big data orientated loyalty solutions platforms and services aimed at the Service Provider market (including ML / AI).


As a Senior Marketing Consultant, you will be responsible for providing strategic marketing consultancy for my client's telco clients, specifically in the area of customer lifecycle management (including revenue development, retention, and loyalty).

You have a tangible track record of driving loyalty and marketing programs. You have a data-driven marketing background with a track record of driving marketing KPIs. You have successfully managed large-scale marketing programs in the past. You will be assigned ownership of a set of clients and be responsible for the marketing strategy and operations on customer base management and loyalty programs for those clients.

You will be a senior member of the Marketing Services team that is responsible for the strategic and marketing operational delivery of marketing programs. As a senior member of the team, you will need to lead a multi-functional team of Data Scientists, Analysts, Marketing Specialists, and Operational Delivery Specialists. You will also need to work closely with Sales to support the Pre-Sales process and Technology for the program delivery and operations.


You must have a tangible track record of 10+ years of marketing consulting or direct experience in the strategic design and execution of the CVM program and/or large-scale loyalty programs. You must also have a data-driven approach to solving problems and experience in developing marketing frameworks and tools for strategic design and/or marketing operations.

Key responsibilities include:

? Consultancy:

o Provide strategic advice and best practice guidance for customer value management and/or loyalty

o Develop, iterate and optimize marketing frameworks and tools for customer value management and /or loyalty

o Develop innovative marketing IP in line with upcoming trends related to the use of customer analytics, loyalty and/or customer value management

o Develop intimate knowledge of the telco industry, market trends, and consumer trends

o Manage project resources and effort to deliver marketing consultancy engagement projects

o Develop strong client relationships at the executive management level

? Program KPI Accountability

o Agree on a set of target KPIs for the customer value management or loyalty programs with your clients and drive the results with the team

o Ensure best practice marketing execution is implemented to achieve the program KPIs

? Team Lead:

o Lead a cross-functional team of analysts, marketing specialists and campaign delivery specialists for project delivery

o Train and develop team members to ensure a consistent marketing client-oriented approach

? Product Knowledge;

o Be an expert on the platform capability and functionality to ensure the design of a program is feasible


? Sales Support –

o Participate and support potential client meetings and engagement during the sales process

o Consult with Sales, Solutions Consultants to define the scope of work for new deals and/or

business/marketing-led change requests


? Successful delivery of consultancy project

? Development and use of marketing frameworks and tools

? Program KPIs vs. Success KPIs agreed with clients

? Customer satisfaction vs. baseline


? Your insight of your clients must be second to none. Your client is your business and you must know everything about them to enable you to solve the issue at hand and increase your client’s revenue

? Background in the Mobile industry a bonus, but not a must

? Extensive experience in building and presenting detailed analysis and influencing decision-makers

? Excellent interpersonal skills are critical

? Operating in multicultural environments

? Experience working in matrix organizations

? Having worked in Operational environments

? Be comfortable doing detailed work and operating at a strategic level

? Comfortable in a fast pace environment

? Manage virtual teams of people remotely across countries

? Fluency in English is mandatory

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