We are looking to hire a motivated individual to drive our RF software product marketing. Your focus will be on some of the most technologically advanced test and measurement solutions on the planet. Your story will weave in aspects of software across the RF domain -including the most powerful signal generators and analyzers in the industry. The ideal candidate will have a strong technical background, be able to quickly gain new technical knowledge, and write compellingcontent suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.
In this role you will be a key member of the Product Marketing team and able to work remotely from home anywhere in Canada or the US. This position will focus on three main tasks.
First, you will conceive and implement software-centric campaigns for RF products. You will personally develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars. These campaigns will focus on promoting new product introductions as well as existing products.
Second, you will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans to promote and maximize the impact of your content. Your goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads for your portfolio.
Third, you will ensure that your efforts fit Keysight communication channels, and you will measure the performance of your content and its ability to deliver against the audience and engagement goals you define. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.
If the idea of marketing powerful software insights and analytics built on data sourced from world-class measurement hardware excites you, and you have a passion for well-written papers, audio, and video content, Keysight is the place you want to be.We are looking for someone who isn't afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.
Bachelor's or Master's University Degree or equivalent (technical studies or marketing preferred)
5+ years of experience in RF and/or software product marketing
3+ years of experience in a content-creation field - for example, technical marketing, productmarketing, or engineering content development
Experience with transforming complex topics into digestible concepts
Ability to think creatively and break industry stereotypes
Excellent writing skills and a passion for storytelling and digital content
Experience developing product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts)
Proven success working with global, cross-functional teams