Job Details

Mobile & E-Commerce Manager

San Manuel Casino
Highland, California, United States
SUMMARYUnder the direction of the CRM Director, the Mobile & E-Commerce Manager drives the strategy and execution of the San Manuel Band of Mission Indian's (SMBMI) Mobile Marketing & E-commerce program. The Mobile & E-Commerce Manager is responsible for driving increased and new revenues across a variety of product verticals (mobile application, gaming, hospitality, retail, social gaming, and e-commerce), increasing enrollment in casino loyalty program, developing and maximizing marketing communication channels, and streamlining the sales funnel for conversions. This key position is an integral part of the San Manuel Casino organization responsible for developing digital and e-commerce marketing strategies that improve revenue and profitability through tracked and measurable campaigns, drive efficient and cost-effective conversion to casino loyalty program, mobile application, online and social gaming platforms, hotel and entertainment venues, and e-commerce, in addition to increasing guest engagement and retention across online/digital guest touchpoints (website, app, social media, SMS, etc.). This role is also be responsible for managing and leading a team of specialists in the execution and ownership of the program. The ideal candidate is data focused, thrives in a fast-paced environment, and will play a key role in optimizing processes for efficiency across the department. Responsible for designing initiatives around a holistic guest experience, drive a profitable and personalized experience, are executed in an efficient and timely manner, are evaluated for profitability, and prove a positive ROI for time resources against revenue generated.Essential Duties & Responsibilities1. Develops and leads execution of holistic Mobile & E-commerce plan that provides a digital strategy designed to grow revenue, acquisition, hotel bookings, engagement, and loyalty - resulting in increased revenues & profitability. Develops and executes a product diversification strategy; discovery, definition and validation of specific product and system requirements across all program initiatives.2. Analyzes, monitors, and communicates performance of web-based/mobile initiatives (mobile application, SMS, social gaming, portal, and e-commerce), while working across business functions to ensure a cohesive and complementary digital marketing program.3. Ensures accuracy of all campaigns and a consistent message across channels. Analyzes campaign data to continuously optimize and improve campaign performance.4. Leads and navigates through organizational growth and ambiguity; develop and maintain key stakeholder relationships; and inspire and drive change.5. Encourages a culture of experimentation and communication, leading a team where creative problem solving and ingenuity are encouraged. Provides leadership to team, including communicating business initiatives, setting clear team goals, and identifying new areas for team member growth.6. Partners with CRM and Database teams to drive integrated campaigns and guest experiences through an omni-channel focused approach.7. Develops and refines marketing strategies through market research and competitive analysis.8. Maintains strict compliance to all opt-in a regulatory mobile regulations.9. Assumes other responsibilities, duties, tasks and assignments that contribute to the mitigation or response to public health emergencies.Education/Experience/QualificationsBachelor's Degree in Business, Marketing or related field required.Minimum three (3) years of digital experience required. Minimum three (3) years in customer segmentation and direct, targeted, acquisition and loyalty marketing.Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.Expert knowledge of mobile technologies and regulations.Technical proficiency and knowledge in architecture of a marketing stack that gathers and manages customer information, applies machine-based intelligence and feeds digital solutions.Passion for industry best practices related to digital marketing, etc.Proven leadership skills and comfortable in a fast paced team.Possess excellent oral and written communication skills; strong client interface and presentation skills are mandatory.A creative mindset with a strong attention to detail, able to drive for accuracy.Experience with Marketing Automation platforms preferred.Collaborative, Nimble, High-Volume, Curious and Data Focused Marketer.Demonstrated ability to drive toward results.Problem-solver, multitasker, able to work independently to meet deadlines.Strong strategic thinking, creative problem solving, and analytical skills.Strong leadership and people management skills required with good motivational and collaboration emphasis; communicates change effectively, overcomes resistance and builds commitment.Ability to delegate, multi-task, lead and prioritize effectively in a dynamic, fast-paced environment with demonstrated organizational and time management skills.Must maintain a strict level of confidentiality and act in a manner consistent with all legal and regulatory requirements and in compliance with relevant laws and regulations.Must be personable and professional, capable of using caution and discretion in communication.Certificates/Licenses/RegistrationsAt the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.A qualified candidate/employee must have a valid driver's license with an acceptable driving record as determined by the company's insurance carrier.As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. 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