Job Details

Head of Digital and Mobile Marketing

The Little Black Book Agency
Harrogate, Yorkshire, United Kingdom

Head of Digital Marketing - Harrogate - 50-60k

Mobile app company, operating within the health and wellbeing sector, is looking for a Marketing Lead to oversee growth of the app - both acquisition of B2C customers and in-app purchases.

You will lead the (small) marketing department, overseeing a Social Media and Content Manager and working closely with the design and development departments. You will own the marketing budget and be responsible for building the brand, targeting the right consumers, implementing a B2C strategy and ensuring customer acquisition and conversion of downloads. You will work hard to improve web traffic, bounce and dwell, downloads, subscriptions, CPA, CTR and end-to-end ROI. Not only will you manage the team, you will also perform a hands-on role, working with the various marketing channels to ensure business objections are met.

To be considered for this role, you should meet the following criteria:

  • At least 5 years' digital marketing experience
  • Experience of mobile apps and the nuances of iOS and Android users
  • Previous marketing budget responsibility
  • Strong content, communications and social media strategy experience
  • Good understanding (and hands-on execution) of PPC, SEO, Content, Social, App Store Optimisation, Ad Networks, Programmatic, Email marketing and Affiliates
  • A track record in CRM implementation and data analysis/performance metrics
  • Good understanding for CRO, UX/UI, Design and A/B Testing
  • Experience of managing third-party suppliers (PR, PPC, SEO etc)
  • Experience of managing and growing a team

This is an exciting opportunity to join a growing company doing some great things and with a fantastic journey ahead. They have already created a best-in-class application and now need someone with the marketing knowledge and experience to help grow their customer base.

. Date posted: 30/10/2018

Send application

Mail this job to me so I can apply later

Apply With CV

You are not logged in. If you have an account, log in to your account. If you do not have an account, why not sign up? It only takes a minute!

latest videos

Upcoming Events