Job Details

Director Web and Mobile Applications Product Management

American LegalNet
Encino, California, United States

The Director Web and Mobile Applications Product Management oversees the digital strategy for our suite of websites and mobile applications for consumers.


Product Management Websites

Review, analyze and re-engineer websites when needed to maintain top performance of the all ALN website and product delivery. Monitor, improve, and update the performance of websites.
Liaison between IT partners, product managers and stakeholders. Maintaining a strong relationship with these partners allowing the Director to offer best product delivery and avoid downtime.
Troubleshoot all websites for functional and technical viability. This involves areas including but not limited to content, links, order flows, registration flows and transaction logs, etc. The Director will make corrections directly or delegate the task to other members of the IT department.
Review statistics and monitor analytics for all ALN websites. Provide analysis interpretation and conclusions to report on the website's business health and how to improve any performance issues.
Develop plans, detailed road maps and drive execution for future changes to ALN websites. As ALN products evolve, the Direct will stay current with software and hardware that can improve the success of an online business.
Responsible for ensuring that all ALN websites are easy to navigate, provides excellent user experience and that they addresses all the client needs.
Execute diligent focus on ALN web products and web services to the customers. Strive to clearly understand ALN's client needs, marketing and sales objectives.
Manage the acquisition and ongoing maintenance of the organization's domain names with the appropriate registrars.
Manage for the UI/UX, coding, testing, debugging, documentation, and installation of new programs/technologies and for making changes to existing programs/technologies to ensure continued high-quality web solutions and best practices are met with the overall goals of the company.
Work and communicate well with others within ALN to ensure effective communication and team work.
Establishes KPIs for each part of the website (homepage, search, registration etc.) and analyze on-going website performance
Mobile Apps

Build and maintain the mobile apps product roadmap and ensuring product development connects to business goals and customer feedback.
Driving the product vision for mobile apps across iOS and Android.
Setting the product strategy, prioritizing features, building consensus, and coordinating product schedules with design and engineering teammates to give consumers high-quality experiences.
Integrating qualitative and quantitative user feedback into product requirements to ensure products satisfy user needs as well as wants.
Establishing clear channels of communication with business stakeholders across the company as relevant to help identify product needs and requirements.
Managing the product development process from concept through to launch and beyond.
Building use cases and user stories around a product and communicating them effectively.
Identifying methods and metrics for identifying success and failures while ensuring the team is clear on their objectives.
Experience designing and conducting primary quantitative & qualitative research, including 1:1 customer interviews and usability studies.
Strong writing skills.
Digital Strategy:

Create project plans for the departments annual budget, and documenting the road map, resources and budget required to achieve such goals. Design time frame for accomplishing goals, monitoring milestones and driving marketing plans to fruition.
Develop, implement, track and optimize our digital marketing strategy across all digital channels.
Lead strategic initiatives, directing the creative process and teams, in conceptualization and production of web content and promotional campaigns.
Ensure the consistency of the company's brand in all messaging across multiple platforms.
Manage the look, feel and the content on corporate website and product websites.
Manage inside and outside marketing staff and collaborate with sales staff to meet production deliverables.
Manage outside creative and PR firm activities to ensure optimum performance.
Advance the corporate image and brand both internally and externally.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
B2B and B2C sales on all of our platforms


5-7 years of product management/product ownership and digital strategy experience.
Strong project management skills: orchestrating resources, scoping & running sprints, managing & triaging website and mobile app pipeline.
Prior experience bringing mobile apps successfully to market
5+ years experience in website and mobile optimization, A/B testing, and funnel development and nurture.
Extensive knowledge of digital tracking tools, metrics and analysis from input channels, time on page, bounce & exit, conversion, content paths, and conversion funnels that contribute to downstream growth.
Demonstrated improvement on KPIs via product releases
Experience working on a cross-functional team of designers, engineers, and business stakeholders
Familiarity with user experience and user interface best practices across iOS and Android as well as websites.
Strong use of analytics, user research and business cases to drive decisions and improve products
Solid technical knowledge either through formal education or professional experience
Exceptional written and oral communication skills
Exceptional organizational and analytical skills
The position requires office attendance. Telecommuting not available.

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