Job Details

Senior Insight Analyst - Loyalty Marketing

MBR Partners Limited
Advertiser
MBR Partners Limited
Location
London, United Kingdom
Rate
50000 to 55000

Responsibilities:

- Develop an analytical and behavioral segmentation framework that enables customer level insight

- Apply the analytical segmentation framework and undertake further analysis to drive key business and customer strategy decisions

- Manage the maintenance of existing segmentation / profiling analysis and the development of propensity models to guide customer retention / engagement and ARPU development strategies

- Deep insight on the impact and measurement of the key clients Loyalty and Customer Base Management services ensuring implications of analytical findings are correctly presented and explained in a timely manner.

- Proactively approach Business Departmants offering new pieces of insight and proposing ways to action upon it.

- Act as the day-to-day main point of contact for analytical queries coming from the accounts supported. Play an active role in proposing new approaches, methodologies and recommendations.

- Presentation of modeling and ad hoc analysis findings to a non-technical audience both internally and externally.

- Provide performance measurement and insights into key business drivers.



Key Performance Measures:

- Quality and depth of insight delivered

- Quality and quantity of actionable recommendations offered around targeted customer treatments

- On-time delivery of analysis

- Customer satisfaction of internal and external stakeholders. Development of relationship with stakeholders



Qualifications:

- The successful candidate must have extensive experience in a similar customer analytics and modeling role ideally gained within a commercial B2B environment.

- Experience of CRM/Customer Insight profiling, segmentation and propensity modeling with manipulation of large datasets is also essential.

- Degree educated in Statistics, Mathematics, Information Technology or Engineering. Statistically literate.

- Technical Skills: Highly numerate with strong analytical skills. SAS Base, SAS Stat, SAS Macro. SQL querying. Web Analytics Tools. Strong Access and Excel skills.

- In-depth knowledge of SAS Application design/development/testing methodologies, techniques and tools.

- Business acumen – apply business awareness to data interpretation. Curious about strategic information hidden behind data. Critical attitude towards data – knowledge of data quality and data mapping issues.

- Strong work ethic focused on providing excellent customer service.

- Excellent communication and influencing skills with the ability to present information.

- Customer Relationship Management / customer loyalty experience.

- Fluency in English is a requirement, foreign language capability is desirable.

- Pan European (or at least multi-country) experience beneficial

- A candidate with the ability to build the reputation of our client by challenging current thinking and becoming a trusted impartial counsel.

- Able to work to a very high standard even under pressure and tight deadlines. Organizationally aware and has knowledge of the best ways to get things done. Great attention to detail.

- Passionate about work. Enthusiastic and takes pride in performing own job to the highest standard.

A competitive salary of £50 - £55k annually is the offer for the right candidate.

(#1525-MH1036)

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