Job Details

Senior Analyst - Loyalty Marketing Services

MBR Partners Limited
Advertiser
MBR Partners Limited
Location
London
Rate
-
JOB TITLE: Senior Analyst

TEAM: Marketing Services,

REPORTS TO: Senior Marketing Consultant

LOCATION: London

_________________________________________________________________________________

SCOPE & PURPOSE OF THE JOB:

As Senior Insight Analyst – working with clients from the Telco industry business globally - you will be responsible for the analytical support of strategic products and will play a central role in guiding customer marketing strategies.

You will be responsible for partnering with the relevant Senior Marketing Consultant in providing deep analytical insight through to business recommendations, helping determine a course of action that will strengthen my Client's loyalty and Customer Base Management proposition.

Responsibilities:
• Develop an “Analytics Practice” in order to create and maintain a repository of knowledge and portable SAS scripts within the team
• Provide “best practices” training in analytics and advanced SAS coding techniques
• Create advanced SAS macros that encapsulate new methodology / IP created within the team, and which can be deployed across multiple projects in a repeatable fashion
• Develop an analytical and behavioural segmentation framework that enables customer-level insight
• Apply the analytical segmentation framework and undertake further analysis to drive key business and customer strategy decisions
• Manage the maintenance of existing segmentation / profiling analysis and the development of propensity models to guide customer retention / engagement and ARPU development strategies
• Deep insight on the impact and measurement of the key Loyalty and Customer Base Management services ensuring implications of analytical findings are correctly presented and explained in a timely manner.
• Proactively approach Business Departments offering new pieces of insight and proposing ways to action upon it.
• Act as the day-to-day main point of contact for analytical queries coming from the accounts supported. Play an active role in proposing new approaches, methodologies and recommendations.
• Presentation of modelling and ad hoc analysis findings to a non-technical audience both internally and externally.
• Provide performance measurement and insights into key business drivers.

Key Performance Measures:
• Creation of a process to capture, document and disseminate existing / new methodologies created within the team
• Amount of training sessions conducted
• Quality and depth of insight delivered
• Quality and quantity of actionable recommendations offered around targeted customer treatments
• On-time delivery of analysis
• Customer satisfaction of internal and external stakeholders. Development of relationship with stakeholders

Qualifications:
• The successful candidate must have extensive experience in a similar customer analytics and modelling role ideally gained within a commercial B2B environment.
• Experience of CRM/Customer Insight profiling, segmentation and propensity modeling with manipulation of large datasets is also essential.
• Degree educated in Statistics, Mathematics, Information Technology or Engineering. Statistically literate.
• Technical Skills: Highly numerate with strong analytical skills. SAS Base, SAS Stat, SAS Macro. SQL querying. Web Analytics Tools. Strong Access and Excel skills.
• In-depth knowledge of SAS Application design/development/testing methodologies, techniques and tools.
• Business acumen – apply business awareness to data interpretation. Curious about strategic information hidden behind data. Critical attitude towards data – knowledge of data quality and data mapping issues.
• Demonstrate the necessity to have “accurate” data and ability to understand complex data flows and identify possible areas of data corruption, inadequacies, etc.
• Ability to define data requirements, identify key validation areas and demonstrate integrity of data to be used for modelling / segmentation
• Ability to work with different sources of data and define efficient / automated ETL processes for combining these
• Strong work ethic focused on providing excellent customer service.
• Excellent communication and influencing skills with the ability to present information.
• Customer Relationship Management / customer loyalty experience.
• Fluency in English is a requirement, foreign language capability is desirable.
• Pan European (or at least multi-country) experience beneficial
• A candidate with the ability to build the reputation of my client by challenging current thinking and becoming a trusted impartial counsel.
• Able to work to a very high standard even under pressure and tight deadlines. Organizationally aware – knowledge of the best ways to get things done. Great attention to detail.
• Passionate about work. Enthusiastic – takes pride in performing own job to the highest standard
(#1320-MH1036)

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